outcomes

magazine | issue one

 

In the midst of a marketing landscape that is more unpredictable than ever, Outcomes initiates a larger discussion on how data, audience, media and creative work in tandem to drive measurable results across video and digital media.

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Issue One 

The best marketers leave room for possibilities and aren't afraid to champion ideas against a stiff headwind of opposition. Download Outcomes today for more insight.

 

ISSUE HIGHLIGHTS:

Terry Kawaja gets candid. See what the CEO of Luma Partners thinks marketers need to do so that consumers don't "throw up in their mouth" when they think of being marketed to.
You've heard it before. Modern marketing plans rely heavily on "right time, right place." But as media options grow and budgets shrink, how can marketers find the right mix?
Watching the future of TV. As advanced TV options grow, addressable emerges as the perfect vehicle to marry the precision of digital with the impact of at-home viewing.
Even more features on the hottest topics in digital today. Market leaders give their take on muted video, discuss the emergence of "drop" marketing, and assess tech predictions past and present to see who was right.